Products with a Purpose, For Every Age & Stage
We improved everything. Because gentle means everything.
We are constantly improving our products based on what we hear from you. You told us 'less is more' and after re-evaluating our formulas, we've reinvented Johnson’s, now with 50% fewer ingredients. Because what's good for your baby is good for us all.
Why did Johnson’s reformulate?
We are continually learning about babies’ specific skin care needs with much of the industry led baby skin care research coming from us! Now we
combined our latest research with our love for babies to raise the bar even higher & improve products.
Are Johnson’s products hypoallergenic?
Our products are free of known allergens* because babies’ skin can be sensitive.
*identified by the Scientific Committee on Consumer Safety of the European Commission (2012).
How do you ensure the safety and quality of your products?
We follow a 5-step Safety Assurance Process to ensure safe care for your babies.
1.Sourcing Raw Materials 2.Thoroughly Assessing Ingredients 3.Clinical Evaluation & Testing 4.Testing Real-Life Use Cases, 5.Ongoing Evaluation
Learn more on our site
Johnson’s Choose Gentle
For over 125 years, Johnson’s products have been specially designed for baby’s delicate skin. And because we’re dedicated to all things gentle, we’ve reformulated with simpler, gentler formulas, free of parabens, sulfates, & phthalates**. Our products have fewer ingredients with the same love you’ve grown to trust.
Product Description
Use at bath time to gently keep your baby's skin feeling healthy and smooth with Johnson's Baby Bath Soap Bar, enriched with moisturizer to help protect baby's skin from dryness. Mild enough and gentle for your baby's delicate skin, our baby body bar is hypoallergenic, free of parabens, phthalates and dyes and tested with dermatologists. To use, lather baby soap bar, massage gently over entire body, gently lather, rinse, and snuggle. With its form-fitting shape, our baby body soap bar makes it easy to grip and cleanse your baby during bath time.
